Ikano Insight · Client Work
IKEA Multi-Market Penetration Analysis
Ad-hoc market intelligence project supporting IKEA's potential entry into the US and Mexican mattress market. Analysed customer purchase patterns, preferences and reviews across two markets and two languages.
Macmillan Cancer Support
Supporter Engagement Propensity Model
Predicted which supporters were most likely to respond to each fundraising campaign, enabling smarter targeting and driving measurable uplift in response rates and revenue.
Halfords · Client Work
Multi-Layered Price Corridor
A cascading prediction model that gives customers an instant repair cost window at the point of booking. Deployed as a REST API with progressive fallback logic for rare vehicle and job combinations.
Ikano Insight · Client Work
Geospatial Area Prioritisation
A reusable footfall intelligence dashboard for Malaysian shopping centres. Tracks visitor origin, dwell time, cross-visitation with competitors, holiday migration patterns and decision points along customer routes.
Ikano Insight · Client Work
Reusable Push-Notification System
A configurable notification pipeline designed once and deployed across multiple international client accounts, handling trigger logic, templating and delivery via API integrations.
Macmillan Cancer Support
Campaign Spend & Response Analysis
Annual analysis of fundraising campaign performance, measuring spend efficiency, donor response rates and revenue attribution to directly inform KPI frameworks and budget allocation.
VALCON · Client Work
Customer Order-Prediction Model
A demand forecasting model predicting customer fuel and energy order volumes for Certas Energy, improving planning accuracy and reducing the operational cost of reactive fulfilment.
VALCON · Client Work
Toyota ETL Pipelines & Cost-Optimisation
Data engineering and cost analysis across Toyota Europe and North America. Consolidated disparate source systems via ETL pipelines and surfaced operational efficiency opportunities.