Career

Experience & Skills

A background in data analysis, business intelligence and turning numbers into decisions.

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Experience

Work History

July 2025 — Present
Analyst — Advanced Analytics & Data Science
Ikano Insight (FTC)
  • Designed and deployed an international geolocation area-prioritisation engine using sales, demographic and migration data to drive revenue growth.
  • Built a multi-language market sentiment NLP pipeline to surface product insights for IKEA across US and Mexican markets.
  • Developed and deployed a reusable push-notification system, now in use across multiple international client accounts.
  • Led end-to-end delivery from data acquisition and modelling through to insight communication with senior stakeholders.
May 2022 — September 2024
Business Intelligence Analyst
Macmillan Cancer Support
  • Developed propensity models to optimise supporter engagement strategies, increasing campaign response rates and revenue.
  • Conducted marketing spend and response analysis across annual fundraising campaigns, directly informing KPI frameworks.
  • Designed reusable analytical frameworks and automated reporting solutions deployed organisation-wide, reducing ad-hoc reporting by >30%.
  • Partnered with senior stakeholders across marketing, digital and fundraising to translate analytical outputs into strategy.
September 2019 — May 2022
Junior Data Scientist
VALCON
  • Built a multi-layer price-prediction model for Halfords Autocentres using historical transaction and market data.
  • Developed a customer order-prediction model for Certas Energy, improving demand planning accuracy.
  • Designed ETL pipelines and cost-optimisation analyses for Toyota Europe and Toyota North America.
  • Delivered internal training workshops on data visualisation and storytelling using Power BI and Tableau.

Education

Qualifications

2015 — 2019
BSc Mathematics (Hons) — 2:1
Nottingham Trent University

Key Skills

Core Competencies

📊
Statistical Modelling & Predictive Analytics
Propensity models, NLP pipelines, price & demand prediction
🗄️
BI & Stakeholder Reporting
Power BI, Tableau, automated reporting, KPI frameworks
🐍
Python & SQL Engineering
ETL pipelines, geospatial analysis, end-to-end delivery

Technical Skills

Skill Overview

The tools, languages and techniques I use day to day.

Languages & Querying

SQL
Python
DAX
M / Power Query

Tools & Platforms

Power BI
Tableau
AWS
Git & GitHub

Analytics & Methods

Predictive Modelling
NLP & Sentiment Analysis
Geospatial Analysis
A/B Testing

CV

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